Venezuela Isn't Big Enough Anymore For This Family

From soft drinks to satellite TV, the Cisneros clan is expanding fast outside Venezuela

On a hillside overlooking Caracas, President Rafael Caldera pressed a button to bring direct-to-home satellite TV into his country. "The President is now channel surfing," intoned a commentator as images appeared on a large screen, bouncing down from the satellite of Galaxy Latin America (GLA), a consortium led by Hughes Electronics. As Venezuela's No.1 subscriber, Caldera accepted his own pizza-sized receiving dish from a proud Gustavo Cisneros, chairman and CEO of Cisneros Group of Cos., Hughes's principal partner in the venture to bring direct TV south of the Rio Grande.

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