The New Camry's One Two Punch

Toyota has managed to add goodies while trimming prices

For the past five years, the Toyota Camry has served as the gold standard for the fiercely competitive family-sedan business. Engineers at other auto companies earnestly study the Camry's smooth ride and confident handling, its superb fit and finish, and its comfort and convenience features--all with the aim of duplicating them in their own designs.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.