If They Can Make It There...

How Alexander Doll thrives in New York, New York

Twenty-five years after peers began moving offshore, the Alexander Doll Co. continues making dolls--and dollars--where it has for 73 years: New York City's West Harlem section. Patricia Lewis, a former executive with Tyco, Tonka, and Mattel, was appointed chief executive in June, 1995, when the $60 million company was acquired by Kaizen Breakthrough Partnership, a private capital fund. How does a manufacturer employing 400 people survive in one of the most expensive cities in the world? Lewis lays it out for BUSINESS WEEK Small-Business Editor I. Jeanne Dugan.

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