Football's Big Score

Revenues, salaries, and sponsorships soar, "just like in America"

It began with champagne. At an evening gathering in Amsterdam in mid-August, the captains of Dutch industry, including Philips President Jan Timmer and ABN AMRO Bank Chairman P.J. Kalff, celebrated the inauguration of the $145 million Amsterdam Arena. After cocktails and dinner, the executives got down to business--watching a football match between Ajax and Milan AC, two of Europe's top-ranked teams.

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