So Who Needs 147 Toothbrushes?

Ever walk into a store to buy a toothbrush or some shampoo, find yourself choking on choice, and wind up leaving empty-handed? Toothbrushes in every shape, size, and color. Twenty kinds of shampoo, cereal, soda (diet, caffeine-free, both, neither). Five-, seven-, nine-grain bread; 1%, 2%, no-percent milk. Shoppers are staggering under sensory overload.

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