Maurice Saatchi: The Flash Is Back, But...

Despite some high-profile clients, his new firm is scrambling

Akey to success in advertising is capturing people's attention. By that standard, this summer has been a smash for Maurice Saatchi. The British ad maestro has been at the center of two furors in a matter of weeks. First, his M&C Saatchi agency enraged Labor sympathizers. A recent Saatchi ad for the ruling Tories depicts sincere-seeming Labor leader Tony Blair as a kind of demon with sinister red eyes. Then Prime Minister John Major rubbed salt in the wound by rewarding Saatchi's almost two decades of Labor-bashing with a peerage. An angry Labor spokesman dubbed Saatchi "Lord of the Lies."

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