Did You Say Sprint Was No. 1?
So you thought AT&T was the brand to beat in the telecom wars? Think again. In a customer satisfaction survey released on Aug. 23 by consumer polling company J.D. Power & Associates, AT&T came in second. The No.1 spot went to Sprint Corp., though it commands only 9% of the long-distance market, vs. AT&T's 55%. MCI Communications Corp. came in third. In 1995, the first year of the survey, Sprint had been No.1 with high-volume users, but AT&T was favored by the 80% of callers who spend less than $50 a month on calls--the ones that make up the bulk of AT&T's calling base. Now, Sprint is No.1 overall.
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