Cigar Makers Are Rolling As Fast As They Can

Cigar demand is smokin', and manufacturers can't keep up

Chrysler President Robert A. Lutz has endured his own case of sticker shock lately--on the price of his favorite cigar. Just 18 months ago, he says, La Gloria Cubanas cost $1.75 each. Since then, prices have climbed to $2.25, then $4, and now $5. "If a shortage comes, I'm prepared," says Lutz, who has a huge stock in a walk-in humidor at his house in Ann Arbor, Mich.

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