Time To Say Goodnight, Dan?
Dan Rather is still big. It's the audience that got small. Take the viewership of Rather's CBS Evening News in Albany, N.Y. At 6:30 p.m., 27% of all televisions in that market are tuned to the local news show of WRGB, the CBS affiliate, outperforming the national news shows of ABC and NBC. Come 7 p.m., it's Dan Rather time, and nearly half of WRGB's viewers flee. The Rather show loses the momentum of its healthy lead-in and pulls only a 16% share.
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