Is Gatorade For Sale?

The stock of Quaker Oats (OAT) has been a terrible laggard, but CEO William Smithburg vowed in late July that he would "move every mountain," to boost its value. Well, one of the mountains to be moved, whispers the chief investment strategist at a New York investment bank, is Gatorade. With sales of $1.2 billion last year, Quaker's Gatorade unit is estimated to be worth $3 billion, or about 23 a share. In 1995, Quaker had sales of $6.3 billion.

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