How Tiffany's Took The Tarnish Off

Chaney restored the brand's cachet and widened its reach

William R. Chaney, the understated chief executive of Tiffany & Co., has spent 12 years cultivating the Tiffany brand with a slow but steady hand. In a business full of glitz and glamour, he prefers to let results do the dazzling. "We've had a very consistent direction and strategic plan," says Chaney. "It's Business 101."

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