At Y&R, A Quiet Man Wins In A Noisy Business

Tenacious Peter Georgescu has made Young & Rubicam Advertising a hot shop again

When the Iron Curtain came down on Romania in 1947, 8-year-old Peter Georgescu was sitting in a classroom in Bucharest. His father, Valeriu, an executive at Standard Oil, was at a business meeting in Rockefeller Plaza. Branded a capitalist enemy of the socialist state, the elder Georgescu, along with his wife, was barred from their homeland. Peter, his 13-year-old brother, Constantin, and their grandmother were put under house arrest. For 12 hours a day, six days a week, the boys dug holes and cleaned sewers.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.