For French Ce Os, The Bouquet Of Bordeaux Is Fading

Companies are unloading their trophy vineyards

As a waiter fills guests' glasses with a luscious Bordeaux, Andre Levy-Lang--hosting a lunch in his Paris executive dining room--smiles shyly. "It's one of ours," says the chairman of the management board at Compagnie Financiere de Paribas. But lest lunch guests at his investment firm get the wrong idea, he quickly adds: "Our vineyards have been a very profitable investment." For Levy-Lang, ownership of eight Bordeaux wineries is no ego trip.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.