The New Hucksterism
"The New Hucksterism" (Cover Story, July 1) incorrectly said Hiram Walker & Sons hired actors to talk up Hennessy cognac in bars. Schieffelin & Somerset Co., Hennessy's U.S. importer, was responsible for the marketing campaign.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.