Bill's First Strike Tv Blitz

Clinton may already have spent $15 million--and it's paying off

To Denver TV viewers, the ads are becoming as familiar as the faces of Alex Trebek and Vanna White. Sometimes squeezed between Jeopardy and Wheel of Fortune, an image appears: a dour-looking Bob Dole in grainy black and white. A somber voice intones that the Republican standard-bearer voted no on everything from Medicare to the environment. Dissolve to a pink-cheeked President Clinton on a podium. His budget protects education, health care, and kids, viewers are assured. Cut to a happy couple holding a baby as the announcer declares: "It's time to say yes to America's families."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.