Defending The Living Room

How TV makers intend to fend off cyberlopers

Joseph L. Ness expected customers to like the 29-inch hybrid PC/TV on display in the Studio, an upscale furniture and home-electronics shop he manages in Los Gatos, Calif. But when it went on sale on May 31, he was blown away by the reaction. One shopper put in an order for two units, totaling $7,500. Another discussed buying 20 for his school in Fresno, Calif. Then, at 7 p.m, a television crew arrived from the local NBC Inc. affiliate to shoot a two-minute feature on the product. "The response was amazing," says Ness, 35. "People kept bringing friends back to try it out."

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