Wmx Goes Back To The Nitty Gritty

Trash king WMX is tossing out its acquisition strategy

Sometimes the path to improving the bottom line begins with small steps. When garbage haulers at WMX Technologies Inc. recently found that customers disliked the sometimes shabby look of their familiar burgundy trucks, managers went to an unlikely source for assistance: NASA. They discovered new paint formulas and application techniques that worked as well on trucks as on rocket ships. So WMX is testing a new program with a potentially big payoff: Rather than repainting 16,000 trucks every three years at $2,200 a pop, it may now be able to last seven years.

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