Designer: Sony Corp.

Sony Corp. Art Director Teiyu Goto had been designing best-selling TVs and stereo systems for more than a decade, but his marching orders for the new PlayStation home game system presented technological and marketing hurdles that would fluster most arcade freaks. Somehow, he had to come up with a controller for the game that would allow players to navigate cars, kickboxers, and projectiles through a moving, three-dimensional landscape. Moreover, the controller had to be easy and fun for both children and adults.

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