Mitsubishi's Morass

Fallout from its scandal may spread beyond the car unit

The 50 picketers at the Olympic Mitsubishi car dealership on Chicago's Northwest Side on May 18 would seem to be less than a fly on Mitsubishi's back. But mighty Mitsubishi, the world's largest industrial group, with more than $200 billion in sales, is feeling their weight. "The best thing to do to show our support was to just close the doors," says G. Lawrence Mitch, the dealership's general manager. He puts the cost at $10,000 to $20,000 in foregone profits but figures that beats being tarred with further bad publicity.

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