Deutz Fahr Agrotron Tractor

Designer: A&R Industrial Design

A tractor is a farmer's pride and joy--a barometer of success. That's the thought that fired up Thomas Roney as he designed a brand-new family of tractors for Deutz-Fahr Agrartechnik in Cologne, Germany. Drawing on memories of childhood summers at his uncle's farm in Ontario, Roney pushed his A&R Industrial Design of Macomb Township, Mich., to come up with a radical new look: a tractor with attitude.

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