Acer Inc.'S Aspire

Designer: frogdesign

Acer Inc.'s Aspire wasn't the first home PC with a radical new look--just the first one that sold. Other PC experiments, such as Apple Computer Inc.'s black-colored Mac in 1994 and a Packard Bell Electronics corner model, have faded into memory. But with sales of more than 300,000 units, Aspire single-handedly vaulted Acer from No.9 to among the Top 5 best-sellers in the U.S. in 1995. "We keep saying `thank God for Aspire,"' says Product Marketing Director Michael Culver of Acer America Corp.

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