China's Huge Appetite

As its middle class grows, so does its need for imported food and farming technology

Charles Shen, a 33-year-old Beijing resident, has become a big fan of American food and drink since he started working as an account director for a Western public-relations firm. He downs two cans of Pepsi-Cola a day. He and his colleagues plot strategy over Big Macs at McDonald's. When he takes his family out, they usually head to Pizza Hut: "It's cozy and family-like." Toss in some fried chicken from KFC and an entree or two at the Hard Rock Cafe, and Shen shells out $250 a month dining in restaurants.

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