Reeling In Cash On The Net

Entrepreneurs find a new lure for startup funds

When David C. Loring set out to raise $2 million for a startup venture producing a syndicated TV dating show called Men Across America, he knew he would have trouble obtaining financing. "Our balance sheet wouldn't support bank loans," says Loring. As for going public, "we were too small to be of interest to any brokerage." So Loring decided to bypass Wall Street and take his offering for Interactive Holdings Corp. directly to the public.

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