Micron's Comeback Kid

CEO Steve Appleton was fired and rehired-all in nine days. Here's the inside story of his rise and fall and rise

Steven R. Appleton doesn't let much get in his way. As a kid, he refused to go to the doctor about a stomach pain--then almost died because his appendix had burst. A nationally ranked tennis player at Boise State University, he learned to play left-handed after breaking his right wrist. And as a 22-year-old factory worker on the graveyard shift at Micron Technology Inc., he swore he would be a corporate executive of the Boise-based chipmaker by age 30. Working relentlessly--he hasn't taken a sick day in 14 years--Appleton made it and then some: He became CEO in 1994 at age 34.

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