Joining Giants In The Pit

Goodyear. Marlboro. Pennzoil. Cornnuts?

Small businesses could get their 15 minutes of fame at the Indianapolis 500 in May, as high-profile drivers, up in arms over a reorganization, took household names--and their million-dollar advertising spots--to a competing event. Now, a decal on an Indy 500-level dragster can be had for as little as $25,000, opening up the track to smaller sponsors.

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