A World Of Talking Heads?
For a peek at how videoconferencing can change the way a business deals with its customers, check out OnLine Capital. To reel in borrowers, the Campbell (Calif.) mortgage lender has wired 25 independent real estate offices with videoconferencing gear. OnLine Capital and the Bay Area offices it works with have installed ProShare, a videoconferencing system from Intel Corp. that comes with a color camera, circuit boards, headset microphone, and software that transforms an ordinary personal computer into a picture phone. Equally important, ProShare lets users on both sides of the connection share live copies of documents on their PCs. The result: Home buyers get a chance at an instant mortgage.
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