Putting On A Musical For A Song

How Rent is setting the stage for more low-cost productions

Plenty of Broadway shows open with a bang. But few have the drama of Rent. Just days before its February debut at a cash-strapped downtown theater, its creator, 35-year-old Jonathan Larson, died of an aortic aneurism. The rock musical, which transplants Puccini's La Boheme to New York's present-day East Village, drew raves, selling out its 150-seat house almost immediately. On Apr. 18, it won a Pulitzer Prize. On Apr. 29, it will open on Broadway.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.