Gateway's Destination: Your Living Room

It's betting consumers are ready for its big-screen PC-TV

Theodore W. Waitt didn't get where he is by following the herd. Instead of setting up shop in Silicon Valley or some other high-tech enclave, he planted Gateway 2000 Inc. in cow country--North Sioux City, S.D. He ignored the stampede to mass-market electronic stores and stuck with mail-order sales. Waitt presides over the largest mail-order PC company in the U.S.--revenues jumped 37%, to $3.7 billion in 1995--but doesn't look the corporate mogul. With his hair pulled back in a ponytail, the 33-year-old entrepreneur greets visitors in jeans, an open-collar shirt, and cowboy boots.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.