Eyes On The Equity Prize

Households aren't net buyers--yet

As many observers see it, if there is one factor behind the U.S. stock market's incredible performance last year and its continued rise in early 1996, it is the unprecedented surge in household purchases of equity mutual funds. Indeed, the Investment Company Institute reports that equity funds experienced a veritable tidal wave of demand in January and February, racking up net sales of around $50 billion.

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