To B School Or Not To B School

Entrepreneurs find contacts, but little real-world help

One evening in 1994, Stanford University MBA candidate Ariel Poler and a few classmates were brainstorming for an Internet marketing project. As they pondered the burgeoning World Wide Web, Poler's idea was born: a company that would help businesses determine who's visiting their Internet home pages and what features they're using. By graduation time, Poler was president of Internet Profiles Corp.

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