The Club Med Of The Ski Slopes?

How Intrawest aims to become a brand-name winter resort

For the ski biz, the 1990s have been about as flat as a snowboard. But that hasn't slowed the run at Intrawest Corp.'s Blackcomb Mountain, some 90 minutes north of Vancouver. This season, Blackcomb--ranked along with the adjacent Whistler as No.1 in North America by Ski Magazine--expects to log 1 million skier visits, three times as many as 1986, when Intrawest took over. During the same period, Blackcomb's revenues have soared eightfold, to $42 million.

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