Gender Watch

As women forge ahead in small business, a distinctive female view may be seen forming. Take the reasons that a person gives for starting a business in the first place--a question posed in a Roper Starch poll done for Intuit: The chance to make money was a factor for 31% of the men but only for 18% of the women, while the opportunity to be your own boss mattered to 62% of the men, but to just 48% of the women. Women consistently gave personal goals more weight.

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