Compaq Starts A Pc Brawl

Its sales have taken a hit, but price-cutting could backfire

Eckhard Pfeiffer isn't backing down. In 1994, Compaq Computer Corp.'s chief executive laid out a strategy to grab twice the market share of his nearest rival PC maker by 2000. Since then, Pfeiffer has expanded the computer company's revenues at twice the industry's rate. In its December quarter, Compaq posted an astounding 45% revenue jump, to $4.7 billion.

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