Artificial Imagination

Companies are trying out software designed to spur invention

Michael K. Waldman had plenty of time to think about how to build a better pizza box. When he immigrated to Philadelphia in 1990 at age 36, the Russian engineer paid the rent by delivering pizza. The cardboard boxes embodied a classic engineering contradiction. Vents kept the pizzas from getting soggy, but they also allowed the heat to escape. The result: cold pizza.

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