The Pepsi Regeneration

Its top troubleshooter's tough new assignment: CEO

In the end, Roger A. Enrico couldn't resist the Pepsi Challenge. After years of on-again, off-again speculation over whether the 51-year-old heir-apparent to longtime CEO D. Wayne Calloway really wanted the top job at PepsiCo Inc., the answer came quickly. Less than a week after Calloway approached Enrico about the succession, the hard-charging marketing whiz agreed to take the helm at the soft-drink and snack-foods giant. "I doubt if Enrico's ever shrunk from a challenge in his life," says Ronald A. Rittenmeyer, who headed operations for Frito-Lay Inc. under Enrico.

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