Incredible Universe: Lost In Space

The superstore may have to rethink its bigger-is-better credo

No one puts the super in superstore like Incredible Universe. With glitzy emporiums the size of two football fields stuffed with everything from computers to vacuum cleaners, it pushes the retailing craze for ever-increasing store size to new limits. But losses are also mounting, and some are beginning to wonder if the chain is really so incredible after all.

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