Got My Hojo Workin'Joseph Weber
When boomers recall overnight stays and fried-clam dinners at Howard Johnsons, they get warm and fuzzy--then go elsewhere. HoJo President Eric Pfeffer's answer: spiff up the 42-year-old outfit, starting on Feb. 16 with a new mostly-blue logo. Orange roofs? They're on the way out. Says Pfeffer: "As we change with the times, we've got to show the newness."
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