Blood On The Yellow Pages

Competition heats up to put the directories on the Web

Kris Hagerman, 31, wants to revolutionize the $10 billion yellow-pages market. On Feb. 26, his company, Big Book Inc., will launch a service on the World Wide Web listing addresses, phone numbers, and business descriptions for 11 million U.S. businesses. It will also let viewers assign quality ratings to merchants as a guide for fellow shoppers, find stores within a specified radius of any location, and scan in-depth cultural guides to major cities.

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