A Blare Of Radio Mergers

Telecom reform sets off a frenzy of station-buying

Most nights, disk jockey Cousin Brucie does shtick and golden oldies for the New York region on WCBS-FM. By day, his alter ego, Bruce Morrow, gets his kicks on the other end of the microphone: Morrow is chairman of Multi-Market Radio Inc., an up-and-coming player in the new game of gobbling up radio properties. "I'm a lucky guy," he says. "I get to have fun on both sides of this business."

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