Is It Finally Miller Time?

Its new flagship brand is aimed straight at Bud

Nothing personal, insists John N. MacDonough. But ever since defecting in late 1992 from Anheuser-Busch Cos. to Miller Brewing Co., MacDonough has tried to outflank the No.1 U.S. brewer. Now Miller's CEO, he came up with ice beer, introduced the Red Dog brand under the Plank Road Brewery logo, and is trying to parry every Anheuser thrust overseas with deals from China to South America.

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