Will A New Film Click?

Kodak, Fuji, and other photo giants are betting that it will

The Instamatic. The 110. The Disc Camera. Every decade or so since the early 1960s, the photography industry has introduced a new film format designed to make cameras more portable and picture-taking simpler. And each time, after an initial flurry of enthusiasm, the snapshot-shooting public has returned to the higher quality of 35mm photography. In the absence of true innovation, conventional photo sales have slowed to a decidedly geriatric pace.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.