The Lessons From Apple's Decline

Remember when it was all so exciting? The Apple II that played all those games? The incredible Mac, with a dynamite graphic interface that did away with all those idiotic DOS commands? Remember playing with a mouse for the first time, trying to click onto the icons? There was so much magic in Apple Computer in the early '80s that it is hard to believe that it may fade away, folded into another computer company or surviving as a mere niche player. Apple transformed cold bits and bytes into cool tools and toys for millions of people around the world. Its decline is sad testimony that product innovation and bold vision are sometimes not enough for long-term survival. Apple went from hip to has-been in just 19 years.

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