Nobuyuki Idei's Big Idea Int'l Business
When he handed over the presidency of Sony Corp. nine months ago to marketing expert Nobuyuki Idei, Chairman Norio Ohga vowed to keep one hand on the steering wheel of Japan's best-known company. But faster than anyone imagined, Idei has elbowed Ohga aside and steered the company into uncharted terrain where consumer electronics and computers merge.
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