Nobuyuki Idei's Big Idea Int'l Business

He's pushing Sony into PCs to save its consumer-electronics lead

When he handed over the presidency of Sony Corp. nine months ago to marketing expert Nobuyuki Idei, Chairman Norio Ohga vowed to keep one hand on the steering wheel of Japan's best-known company. But faster than anyone imagined, Idei has elbowed Ohga aside and steered the company into uncharted terrain where consumer electronics and computers merge.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.