Taiwan Is Too Small For This Upstart

Chinatrust is building a global bank around overseas Taiwanese

Jeffrey Koo was ready when Taiwan opened its commercial banking industry to private competition in 1992. For 26 years, he had sat on the sidelines. Although Koo's trust company had flourished by providing long-term capital to Taiwanese businesses, Taiwan's lethargic government-run banks monopolized the commercial-banking sector. As soon as the ban was lifted, Koo formed Chinatrust Commercial Bank, and in just three years he was earning praise as Taiwan's most innovative banker.

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