Prognosis '96 Media/Entertainment

Positives

-- The Olympics, the election, and a revived economy should increase TV ad revenue by about 8%.

-- Telecom deregulation will spur a burst of investment by phone companies in cable TV.

-- Foreign demand for U.S. entertainment remains strong.

Negatives

-- Technology disappointments will slow adoption of interactive TV.

-- Smaller players may be shunted aside.

PROGNOSIS '96--MEDIA/ENTERTAINMENT
Before it's here, it's on the Bloomberg Terminal.
LEARN MORE