Prognosis '96 Business Services

Positives

-- Continued industry restructuring favors a variety of services, from temporary help to consulting and engineering.

-- Booming economies in Asia and other markets offer new work to U.S. architects, engineers, and advertisers.

Negatives

-- A shortage of quality staff looms as businesses demand more sophisticated services.

-- Consolidation among clients adds price pressures and kills smaller or less specialized firms.

PROGNOSIS '96--BUSINESS SERVICES
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