Jean Pierre Rosso

When JEAN-PIERRE ROSSO took over heavy-equipment manufacturer Case in 1994, it hadn't turned much of a profit in years. Cost-cutting by parent Tenneco stopped the bleeding, but there was no strategy. He redesigned Case's outdated construction- and agricultural-equipment lines and focused on Europe. The payoff? Earnings in 1995 should double, to $250 million, on an 11% hike in sales, to $4.8 billion.

JEAN-PIERRE ROSSO
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