Bernd Pischetsrieder

BERND PISCHETSRIEDER, BMW's new CEO, surprised everyone by getting BMW's new American-made Z3 roadster featured in the latest James Bond movie, GoldenEye. In 1995, Pischetsrieder, 48, drove BMW into the big leagues as a million-unit-a-year producer with a new auto plant in the U.S. Sales in the U.S. zoomed to over 90,000 Beemers, the best since 1986's record.

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