Focusing On Digital Cameras

It is not accurate to say that Apple Computer's QuickTake 150 digital camera holds only 16 shots at the highest resolution--compared with Eastman Kodak's and Logitech's 48 shots ("Not yet picture perfect," Technology & You, Nov. 20). Images shot with the QuickTake 150 are always at a resolution of 640 x 480 pixels, whether the user has stored 32 or 16 shots. The difference is one of relative quality affected by the amount of compression applied to the image, not resolution. This is an important distinction that makes our product a better choice for many kinds of users.

Perhaps most important, we take issue with Wildstrom's statement that "...all [the cameras] are built around Kodak technology." While partnering with Kodak for key technology and manufacturing, Apple made significant design and product enhancements to improve overall functionality and user satisfaction. These enhancements include transfer speeds that are more than 10 times faster than competitive products, a user interface for the camera, more intuitive computer software, and added functionality such as our "QuickTake Image Access" control panel that allows the camera to be accessed like a disk from within any application.

Stu Roberson

Director, Imaging and Peripherals

Product Marketing

Apple Computer Inc.

Cupertino, Calif.

Editors' note: BUSINESS WEEK based its statement that the cameras are built around Kodak technology on the fact that Kodak had designed the imaging system.

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