`Gates? Who's He Play For?'

For top executives, it pays to be well informed about matters of commerce. Very few of them turn to the business section first, though. This may be a natural desire to avoid work-related reading before they've really woken up.

But public-relations firm Jericho Promotions, which conducted the survey, found that managers not only prefer to read sports and lifestyle stories first for the fun of it: They also claim that these sections give them the most useful information they need to run their companies.